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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem?

A) The tracking code doesn't work for blogs - only for static pages.
B) All pages in the blog need to have the tracking code installed, not just the home page.
C) The poorly designed site is showing that people are leaving the site because the colors are drab and boring.
D) The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog.

2. You are working with a client on their Google AdWords account. The client has been exploring the Google AdWords tools and wants to know what the conversion optimizer does. Which of the following is the best definition of the conversion optimizer?

A) The conversion optimizer helps you identify keyword lists and find negative keywords.
B) The conversion optimizer uses your conversion data to get you more conversions at a lower cost.
C) The conversion optimizer helps you make changes to your website's landing page to see which is most effective in improving your conversion results.
D) The conversion optimizer helps you measure conversions, such as purchase, signup, pageview, or leads.

3. On the Google AdWords Report Center feature, you can view several reports that you've created. What's the maximum amount of reports that your account will save in the Report Center?

A) 20
B) 10
C) 15
D) 5

4. Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane would like to use a targeting tool to help her improve her Google AdWords program. Which of the following is a target tool that will help Jane to increase her ROI for her Google AdWords?

A) Keyword Tool
B) Traffic Estimator
C) Google Analytics
D) Conversion Tracking

5. Don is configuring his website for an A/B experiment with the Google Website Optimizer. He's reviewing the scripts used to tag his pages and he's confused about which script does what so he's called you for help. Don needs to know which script sends pageview information to Google so that visits will be recorded in his reports. This is the script that has the account number that's unique to his experiment. Which script does Don need?

A) Tracking script
B) User-ID script
C) Control script
D) Conversion script

Solutions: