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Oracle 1Z0-1032-26 Exam Syllabus Topics:

SectionObjectives
Topic 1: Message Design and Content- Email and template design
  • 1. Template creation and management
    • 2. Content testing and validation
      • 3. Dynamic content and personalization
        Topic 2: Campaign Management- Campaign creation and configuration
        • 1. Scheduling and activation
          • 2. Email campaign setup
            • 3. Multichannel campaign orchestration
              Topic 3: Automation and Orchestration- Marketing automation workflows
              • 1. Program Designer usage
                • 2. Journey optimization
                  • 3. Event-based triggers
                    Topic 4: Audience Management- Data management and segmentation
                    • 1. Profile lists and extensions
                      • 2. Data imports and integrations
                        • 3. Segmentation rules and filters
                          Topic 5: Responsys Platform Overview- Core Architecture and Components
                          • 1. Navigation and setup basics
                            • 2. User roles and permissions
                              • 3. Responsys account structure
                                Topic 6: Deliverability and Compliance- Email deliverability management
                                • 1. Unsubscribe and preference handling
                                  • 2. Spam compliance and regulations
                                    • 3. Sender reputation management
                                      Topic 7: Analytics and Reporting- Campaign performance analysis
                                      • 1. A/B testing analysis
                                        • 2. Reports and dashboards
                                          • 3. Email engagement metrics

                                            Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

                                            1. You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
                                            What is the reason for this?

                                            A) You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
                                            B) You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
                                            C) Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
                                            D) You need to create a new user specifically for Responsys from within the Salesforce.com application.


                                            2. You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
                                            How should you create a form rule to accomplish this?

                                            A) Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.
                                            B) Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
                                            C) Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
                                            D) Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
                                            E) Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.


                                            3. Which coding practice should you use when coding responsive design email messages?

                                            A) Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
                                            B) Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
                                            C) Use background images freely; they will just not display if not supported on some platforms.
                                            D) Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.


                                            4. In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
                                            How can they accomplish this?

                                            A) Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
                                            B) Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Upload and overwrite this document with the most current version as needed.
                                            C) Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
                                            D) Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.


                                            5. Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

                                            A) You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
                                            B) All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
                                            C) You can only modify profile lists used for mobile campaigns through Connect uploads.
                                            D) You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.


                                            Solutions:

                                            Question # 1
                                            Answer: C
                                            Question # 2
                                            Answer: A
                                            Question # 3
                                            Answer: B
                                            Question # 4
                                            Answer: B
                                            Question # 5
                                            Answer: A

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