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DMI CDMS-SMM4.0 Exam Syllabus Topics:

SectionObjectives
Topic 1: Community Management- Audience Engagement
  • 1. Reputation Management
  • 2. Customer Interaction
  • 3. Brand Advocacy
  • 4. Community Building
Topic 2: Facebook, Instagram, WhatsApp and Threads- Meta Platform Marketing
  • 1. Organic Content Strategy
  • 2. Account Management
  • 3. Audience Targeting
  • 4. Campaign Optimization
  • 5. Paid Campaign Management
Topic 3: AI-Powered Social Strategy- Strategic Planning
  • 1. Media Planning
  • 2. Goal Setting
  • 3. AI-Enhanced Campaign Optimization
  • 4. Risk and Governance
  • 5. Budget Management
Topic 4: TikTok Marketing- Short-Form Video Marketing
  • 1. Paid Advertising
  • 2. TikTok Content Strategy
  • 3. Creator Partnerships
  • 4. Community Engagement
Topic 5: LinkedIn Marketing- Professional Social Networks
  • 1. Lead Generation
  • 2. B2B Marketing
  • 3. Thought Leadership
  • 4. LinkedIn Advertising
Topic 6: YouTube and Social Video- Video Marketing
  • 1. Video Analytics
  • 2. Video Advertising
  • 3. Video Strategy
  • 4. Channel Management
Topic 7: AI-Powered Social Research- Audience and Consumer Insights
  • 1. AI-Assisted Research
  • 2. Persona Development
  • 3. Trend Analysis
  • 4. Social Listening
  • 5. Market Research
Topic 8: Social Commerce and Affiliate Marketing- Revenue Generation
  • 1. Social Commerce Stores
  • 2. Affiliate Programs
  • 3. Performance-Based Marketing
  • 4. Influencer Partnerships
Topic 9: Measurement and Analytics- Performance Evaluation
  • 1. Attribution Analysis
  • 2. ROI Measurement
  • 3. Campaign Reporting
  • 4. KPIs and Metrics
Topic 10: AI-Powered Social Content- Content Strategy and Creation
  • 1. AI Content Creation Tools
  • 2. Storytelling
  • 3. Influencer Content
  • 4. Content Planning
  • 5. Content Formats

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