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Facebook Certified media buying professional Sample Questions:

1. You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.

A) You should increase the number of ads within each ad set
B) You should change the campaign objective
C) You should change the set up to daily budget
D) You should change the set up to campaign budget optimizatio

2. What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.

A) With direct marketing, Facebook tries to minimize website conversions.
B) With brand marketing, Facebook tries to maximize conversions.
C) Direct Response is for top of the funnel marketing.
D) With brand marketing, Facebook tries to maximize impressions, reach and frequency.
E) Brand marketing is for top of the funnel marketing.
F) With direct marketing, Facebook tries to maximize mobile app installs.

3. You want to share the different campaign options you've built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.

A) You can't share campaigns in the Campaign Planner.
B) You can send them the CSV file of your campaigns through email.
C) Send an email that includes the details of the campaigns and links to it.
D) You can send a link directly from the Campaign Planner for them to see.

4. You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.

A) You need two campaigns and four ad sets since you have 4 different variables at the ad set level.
B) You need 1 campaign with 8 ad sets and 1 ad for each.
C) You need one campaign and four ad sets since you have 4 different variables at the ad set level.
D) You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.

5. You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.
How do you build this audience?
Choose only ONE best answer.

A) You build a fan page engagement audience with scale of 10.
B) You build a video engagement audience with a scale of 10.
C) You build a video engagement audience with a scale of 4.
D) You build a video engagement audience with a scale of 1.
E) You build a website pixel audience with a scale of 10.

Solutions: