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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Segmentation, offer management, interaction history, real-time behavioral targeting, and contact optimization are examples of capabilities delivered as part of what?

A) Social platform.
B) Customer clustering.
C) Data mining.
D) Central decisioning.

2. What can AdTarget do?

A) Utilize You Tube to more effectively deliver ad content
B) Working with affiliates, target Internet ads without email
C) Force customers to watch the entire Internet ad before entering websites
D) Monitor all advertisements watched on cable television

3. Which of these provides visibility to the entire supply chain process so procurement, transportation, and warehousing personnel are all aware of order, shipment, and invoice status?

A) Transportation Management.
B) Supply Chain Visibility.
C) Warehouse Management.
D) Collaboration Network.

4. Elements of a powerful self-service experience include all, EXCEPT one of the following:

A) Improve loyalty by facilitating integration with social networks.
B) Create dynamic, engaging, web experiences.
C) Target the right experience, to the right user, via the right channel, at the right time.
D) Accommodate product returns, regardless of the context.

5. Extended selling channels and brand experience include .

A) web store, mobile store, kiosks
B) segmentation, promotions, targeting
C) call center and physical stores
D) social integration, remote widgets, affiliates

Solutions: