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Oracle 1z1-477 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Partner Integrations | - Responsys Integration with Technology Partners |
| Creating and Managing Content | - HTML Code and Responsive Design - Document and Email Creation |
| Programs | - Program Design and Publishing - Program Analysis and Testing |
| Reporting | - Custom Reports with Measures and Dimensions - Standard Reports and Dashboards |
| Integration: Interact Connect | - Data Gateway Setup - Connect Jobs Configuration - Contact Event Data Exports |
| Multi-Channel Campaigns | - Rapid Retargeter Display Campaigns - SMS Campaigns |
| Campaigns / Forms | - Forms Management - Campaign Setup and Testing - Personalization and Dynamic Content |
| Initial Configuration / Deliverability | - Conversion Tracking and Subscription Management - Bounce Processing and Spam Handling - IP Warm-Up and Suppression Settings - Domain Branding and Delegation |
| Responsys Data Model | - Filters, Segment Groups, Seed Groups - Contact Lists, Supplemental Tables, Profile Extension Tables |
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