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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Concept testing should be accomplished on a new concept primarily for which of the following reasons?

A) To determine whether the new product meets the customer needs and whether the new product is cost-effective for them
B) To screen and eliminate poor concepts and help develop the good concepts
C) To test the combined package of product and its marketing plan to determine the level of success
D) To determine whether the product works as expected

2. The framework, functions, and processes that guide activities in project, program and portfolio management and provide guidance, decision making and oversight is called:

A) Governance
B) Team leadership
C) General management
D) Project management

3. According to the PDMA Measurement Success Project, the most appropriate set of measures for assessing program-level success depends on the firm's project strategy.

A) False
B) True

4. According to the results of 1997 PDMA study that evaluated the use of market research tools in new product development, based upon 383 projects, which of the following was the most essential and used tool?

A) Survey research, sampling and statistics
B) Customer site visits
C) Market testing
D) Focus panels

5. Which of the following statements is the best regarding the use of market testing during new product launch?

A) Market testing is not necessary when product use testing was successful, capital investment is low, and the organization understands the business
B) Pseudo sale market testing is a valuable tool because it provides complete and very accurate information on whether a customer will purchase a new product
C) Market testing must always be used to test the combined package of the product and the marketing plan to determine the level of success
D) Test marketing the product is the most powerful and successful approach to market testing

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