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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Agentforce & AI Innovation | 11% | - Conversational messaging
|
| Data Modeling, Identity Resolution & Segmentation | 25% | - CRM data ingestion and activation
|
| Platform Setup & Governance | 13% | - Marketing Cloud Next environment setup
|
| Consent | 13% | - Consent record management
|
| Campaign Design, Flow Orchestration & Content | 30% | - Personalization
|
| Analytics & Performance Insights | 8% | - Reporting and analytics
|
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