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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Automation | - Scoring & Grading
|
| Lead Generation & Management | - Forms & Landing Pages
|
| Reporting & Analytics | - B2B Marketing Analytics
|
| Data Management & Integration | - Salesforce CRM Sync
|
| Administration & Governance | - User Management
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. LenoxSoft enabled the "Always Display Form After Submission" setting on their Marketing Cloud Account Engagement form.
What would be the expected behavior if a prospect refreshes the page after initially submitting the form?
A) The form would be displayed on the page once again.
B) The thank-you content would continue to be shown.
C) The prospect would receive an error message.
D) The prospect would be redirected to a thank-you page.
2. A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to [email protected] so their team of business development reps can field questions and schedule follow up demos.
How should this be accomplished?
A) Select Specific User for the Sender
B) Select Assigned User for the Custom Reply-To Address
C) Select General Address for the Custom Reply-To Address
D) Select General User for the Sender
3. What is a good bounce rate?
A) More than 20%
B) Less than 10%
C) More than 10%
D) Less than 5%
4. Where on a prospect record would you look to see if a prospect had registered for a webinar?
A) Insights
B) Custom Fields
C) Prospect Activities
D) Contents
5. A marketing user has created an email content record using the enhanced Pardot email experience.
How can they send this email in an engagement program?
A) Convert the email content record to an email template.
B) Copy the email HTML and recreate it as an email template Pardot.
C) Select the desired engagement program from the email
D) Activate the email for use in automation.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A |
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