Marketing Cloud Administrator Exam Introduction
The Salesforce Marketing Cloud administrator exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the administration of Marketing Cloud and associated tools and demonstrate knowledge and experience in the digital marketing competition, subscriber data management, configuration, channel management and maintenance.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201
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Marketing Cloud Administrator Exam Reference
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Marketing Cloud Administrator Certification Exam formate are as follow
Format: Multiple choices, multiple answers
- Passing score: 67%
- Language: English
- Number of Questions: 60
- Length of Examination: 105 minutes
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Salesforce Marketing-Cloud-Administrator Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Setup and Configuration | - Security and Permissions - Account Setup and User Management |
| Topic 2: Marketing Cloud Connect | - Data Synchronization - Salesforce Integration Setup |
| Topic 3: Data Management | - Data Extensions and Lists - Subscriber Data Architecture |
| Topic 4: Journey Builder Basics | - Journey Configuration - Entry Sources and Activities |
| Topic 5: Email Studio | - Email Creation and Sending - Deliverability and Tracking |
| Topic 6: Automation Studio | - Import and File Transfers - Automation Workflows |
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