Free Dec-2023 UPDATED Salesforce Marketing-Cloud-Administrator Certification Exam Dumps is Online
Salesforce Exam 2023 Marketing-Cloud-Administrator Dumps Updated Questions
Salesforce Marketing-Cloud-Administrator: Salesforce Certified Marketing Cloud Administrator exam is a certification program that is designed to test an individual's knowledge and expertise in the field of Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Administrator Exam certification is ideal for professionals who are looking to improve their skills in managing and optimizing the sales and marketing campaigns of an organization.
NEW QUESTION # 43
What functionality is contained in Journey Builder that does not exist in Automation Studio?
- A. Native execution of a Server-side JavaScript activity.
- B. The option to convert a qualified Lead to a Contact.
- C. The ability to send an email to a Salesforce audience.
- D. Flexibility to wait based on duration or a specific time.
Answer: B
Explanation:
Explanation
The option to convert a qualified Lead to a Contact is a functionality that is contained in Journey Builder but not in Automation Studio. This option allows marketers to create journeys that interact with Salesforce CRM data and automate lead conversion based on predefined criteria
NEW QUESTION # 44
What storage model should be used if a subscriber has more than one value for an attribute?
- A. Data Extensions
- B. Profile Attribute
- C. Lists
- D. Publication Lists
Answer: A
Explanation:
Explanation
Data extensions allow storing multiple values for an attribute for each subscriber. Profile attributes only store one value per attribute per subscriber.
NEW QUESTION # 45
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
Answer: B
NEW QUESTION # 46
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.
- A. Use Synchronized Data Sources to data from the Sales Cloud.
- B. Use Data Designer to link student and alumni data to the contact record.
- C. Create an Import Activity to import alumni data into Salesforce Report.
- D. Create list attributes to store student data from the Sales Cloud.
Answer: A,B
NEW QUESTION # 47
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?
- A. Copy the parent SFTP user into each child business unit
- B. All child business units should have an individual SFTP user
- C. Child business unit SFTP user should be created
- D. Each business unit should have multiple SFTP users
Answer: A
Explanation:
Explanation
To achieve the setup of sharing the same SFTP directory across each of their Marketing Cloud accounts, NTO should copy the parent SFTP user into each child business unit. This will allow each business unit to access the same SFTP directory as the parent business unit and share files among them. The other options are incorrect because:
* Child business unit SFTP user should be created. This will create a separate SFTP user and directory for each child business unit, which will not allow them to share files with the parent business unit or other child business units.
* Each business unit should have multiple SFTP users. This will create unnecessary complexity and confusion for NTO, as they will have to manage multiple SFTP users and directories for each business unit. This will also not allow them to share files among different business units easily.
* All child business units should have an individual SFTP user. This is similar to the first option, as it will create a separate SFTP user and directory for each child business unit, which will not allow them to share files with the parent business unit or other child business units.
NEW QUESTION # 48
Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer dat a. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?
- A. Audit Trail
- B. Identity Verification
- C. IP Allowlist
- D. Export Email Allowlist
Answer: D
NEW QUESTION # 49
A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?
- A. Select 'Identity Verification'
- B. Select 'Enable Audit Trail Data Collection'
- C. Deselect 'Exclude API Users From Password Expiration'
- D. Deselect 'Enable Username and Password for Web Services'
Answer: D
Explanation:
Explanation
The security setting 'Enable Username and Password for Web Services' allows users to access the API with their Marketing Cloud username and password. If this setting is deselected, users will need to use an API user or an installed package to access the API
NEW QUESTION # 50
While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.
What action should correct the issue?
- A. Reset all user passwords to force new tokens
- B. Apply the marketing Cloud for AppExchange User option as well
- C. Apply the Administrator and Marketing Cloud Administrator permission sets to user.
- D. Apply the appropriate user mappings in the CRM configuration.
Answer: D
NEW QUESTION # 51
Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?
- A. Audit Trail
- B. Identity Verification
- C. IP Allowlist
- D. Export Email Allowlist
Answer: D
Explanation:
Explanation
The Export Email Allowlist feature allows the admin to specify a list of email addresses that are authorized to receive data exports from Marketing Cloud. This feature can help protect against misuse of customer data by preventing unauthorized users from exporting data without approval. The other features do not directly address the requirement of restricting data exports.
NEW QUESTION # 52
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
- A. A journey can be connected to one or more Campaigns.
- B. Default options can be set up for the greeting in the email.
- C. Business users can select any email at the time of sending.
- D. Messages can be sent to Contacts, Leads, and Person Accounts.
- E. The DM administrator Profile is required to access Distributed Marketing.
Answer: A,B,D
Explanation:
Explanation
When setting up Distributed Marketing, the admin should consider the following:
* Default options can be set up for the greeting in the email2. This allows the admin to define how the email will address the recipient, such as by first name, last name, or salutation2.
* A journey can be connected to one or more Campaigns2. This allows the admin to associate a journey with a Salesforce object, such as an opportunity or a case, and trigger personalized messages based on the Campaign status2.
* Messages can be sent to Contacts, Leads, and Person Accounts2. These are the supported recipient types for Distributed Marketing messages2. The other options are incorrect because:
* Business users cannot select any email at the time of sending2. They can only select from the pre-approved emails that are configured by the admin in Marketing Cloud2.
* The DM administrator Profile is not required to access Distributed Marketing2. The admin can use any Profile that has the appropriate permissions and settings for Distributed Marketing
NEW QUESTION # 53
A Marketing Cloud admin is configuring the MarketingCloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers
- A. Link the Orders data extension to the Customers data extension using a One-to-Manyrelationship
- B. Linkthe Customers data extension to the data model using Customer ID
- C. Link the Customers data extension to the data model using Email Address
- D. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
Answer: A,B
NEW QUESTION # 54
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
- A. Preference Center link and physical mailing address
- B. Business name and physical mailing address
- C. Preference Center link and a link to the business website
- D. Business name and a link to the business website
Answer: A
Explanation:
Explanation
To comply with CAN-SPAM regulations for each commercial send, the admin should ensure that their emails contain a preference center link and a physical mailing address1. A preference center link is a link that allows subscribers to manage their subscription preferences and opt out of receiving future emails from NTO. A physical mailing address is an address that identifies NTO's location and contact information. These elements are required by CAN-SPAM for any email that promotes a commercial product or service1. The other options are incorrect because:
* Business name and a link to the business website. These elements are not required by CAN-SPAM for each commercial send, although they may be useful for branding and marketing purposes. CAN-SPAM only requires that NTO clearly identifies themselves as the sender of the email and provides a valid reply-to address1.
* Business name and physical mailing address. These elements are partially correct, as CAN-SPAM requires NTO to include their business name and physical mailing address in each commercial send1. However, they are not sufficient, as CAN-SPAM also requires NTO to include a preference center link or another easy way for subscribers to opt out of receiving future emails1.
* Preference center link and a link to the business website. These elements are partially correct, as CAN-SPAM requires NTO to include a preference center link or another easy way for subscribers to opt out of receiving future emails in each commercial send1. However, they are not sufficient, as CAN-SPAM also requires NTO to include their physical mailing address in each commercial send1.
NEW QUESTION # 55
Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers
- A. Email Performance by Device
- B. Email Sending Performance Report
- C. Deliverability Complaint Rate
- D. Time Between Send and Engagement
Answer: A,B
NEW QUESTION # 56
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
- A. Marketing Cloud Regional or Local Administrator
- B. Marketing Cloud Channel Manager
- C. Marketing Cloud Administrator
- D. Marketing Cloud Email Marketing Manager
Answer: A,D
Explanation:
Explanation
Marketing Cloud Email Marketing Manager and Marketing Cloud Regional or Local Administrator are two roles, custom or standard, that could be assigned to this user to meet the requirement. Marketing Cloud Email Marketing Manager is a standard role that grants access to Email Studio and its features, such as creating and sending emails, managing subscribers, and tracking email performance. Marketing Cloud Regional or Local Administrator is a custom role that grants access to all business units within a specific region or location, such as North America
NEW QUESTION # 57
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity.
The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. Make sure the files are placed in the correct subfolder within the SFTP
- B. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- C. Use the exact file name used for the trigger in the Import File Activity
- D. Make sure the team has a date stamp to avoid duplication
Answer: B
Explanation:
Explanation
Using %%FILENAME_FROM_TRIGGER%% in the Import File Activity allows the automation to import any file that matches the filename pattern, regardless of the date and time stamp. This is the recommended solution for File Drop Automations
NEW QUESTION # 58
Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?
- A. The Data extension is marked as Sendable and Testable
- B. The data extension is linked using the Contact Key
- C. Thedata extension is marked as Sendable
- D. The data extension contains a Salesforce ID
Answer: C
NEW QUESTION # 59
A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers
- A. Change Format to xml
- B. Select Unicode Output
- C. Change Column Delimiter to
- D. Change Character Encoding to UTF-8
Answer: B,D
Explanation:
Explanation
Change Character Encoding to UTF-8 and Select Unicode Output are two settings that could solve this issue.
Character Encoding is a setting that determines how characters are encoded and decoded when importing or exporting data in Marketing Cloud. UTF-8 is a type of character encoding that supports all characters in the Unicode standard, including accented characters. Unicode Output is a setting that enables the output file to be encoded in UTF-8 format when exporting data from Marketing Cloud. By changing Character Encoding to UTF-8 and selecting Unicode Output, the admin can ensure that accented characters are displayed correctly in the extracted file.
NEW QUESTION # 60
A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.
What are the effects of the click to the subscriber's status?
- A. Status is changed to Active and the bounce count is set to Zero
- B. Status remains as Bounced the bounce count is unchanged
- C. Status is changed to Active and the bounce count is unchanged
- D. Status is changed to Held for 72 hours and the bounce count is set to Zero
Answer: A
NEW QUESTION # 61
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Enabling Mobile Connect
- B. Configuring Journey Builder
- C. Managing the Enhanced SFTP
- D. Setting up the Data Structure
Answer: C,D
NEW QUESTION # 62
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers
- A. Login detail for each social media account
- B. Facebook ad manager
- C. Google URL shortner
- D. Bitly URL Shortener
Answer: A,D
NEW QUESTION # 63
A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?
- A. CloudPages
- B. Query Studio
- C. Journey Builder
- D. Synchronized Data Sources.
Answer: D
NEW QUESTION # 64
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
- A. Security Settings
- B. Salesforce Integration
- C. Data Management
- D. Installed Packages
Answer: D
Explanation:
Explanation
Installed Packages is where their Marketing Cloud admin should set up permissions to allow REST authentication. Installed Packages are containers that hold API integrations, components, and permissions in Marketing Cloud. To use the REST API for an external application, the admin needs to create an installed package and configure the API integration settings, such as authentication method, scope, and redirect URI. The admin also needs to assign permissions to the installed package to grant access to specific Marketing Cloud features and data
NEW QUESTION # 65
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